Sriram Parthasarthy 

Founder and Chief Karrot as he is fondly known, Sriram is an erstwhile Investment Banker with multiple MNC Banks, who hung up his business suits for farm boots. The challenges he faced in selling his produce as a farmer and massive wastage he saw in horticulture, during his farming days led to the birth of Mr.Karrot, a breath of fresh air in the packaging and supply chain of vegetables and fruits. As he frequently says, “our farmers are stellar at their job. The change we need is to maximize the value delivered to the farmers and the end consumer, while minimizing wastage”. When he's not working, you’re most likely to see him pounding the streets, fulfilling his other passion: long distance running.


Vivek Bhatnagar

Co-founder Vivek brings the experience of over two decades of a being a successful Business Leader. Prior to Mr.Karrot, Vivek was with Johnson & Johnson for over a decade and a half. He led multiple sales teams pan India and in neighbouring countries, building large and efficient distribution networks.  He’s the proverbial people’s favorite as he empowers teams in the organization and constantly pushes limits to drive performance excellence. He brings with him varied and in-depth experience in sales and marketing of consumer goods. A tennis player, he is also an avid reader when not at work. 


Pravin Kini
Chief Mentor to the organization, Pravin brings with him nearly three decades of Marketing & General Management expertise. He’s quite the seasoned business warrior with a razor sharp mind and ready wit. He was Marketing Director with FMCG major Reckitt Benckiser and has managed their FMCG and OTC businesses. Besides India, he has worked with RB in UK, Africa and Thailand. He was also CEO for Sutures India Pvt. Ltd. and is currently a Marketing and Business Strategy Consultant based in Pune, India.

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